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Our Story

Unscripted was born from a simple belief: life doesn’t follow a script, and neither does creativity. Founded by Vidhi Jain, it began as a small idea to create clothing that feels honest, raw, and real. Everything around us may feel written, destined, laid out, but we wanted to challenge that, to erase the lines, turn the page, and let things simply happen.

For us, clothing is part of that freedom. It’s where comfort and style don’t fight each other, they live together. Every piece we create is about ease without compromise, designed to flow with you through your everyday, not force you into someone else’s story.

Unscripted represents the space where thought ends and imagination begins. Like water meeting the sea, or colours thrown into the sky that turn into a rainbow, it’s about embracing the unscripted moments that make life real.

This is what we aim to deliver: clothing that feels natural yet striking, versatile yet personal. Pieces that carry the richness of creativity and the simplicity of comfort, so you can live your own story — Unscripted.